Relevant communications that get to the point are effective communications.
ad rem
/ad ˈrɛm/
Relevant, pertinent, to the point.
Latin, literally ‘to the matter.’
Ad Rem Communications’ mission is to deliver high-level, quality trainings, coaching, and strategic consulting to help organizational, institutional, and corporate clients design and deliver communications that have maximum impact and relevance.
We have a solid commitment to impart communications skills and excellence; our clientele can expect all our services to be delivered with the utmost competence, reliability, integrity, and discretion.
Let’s get to the point.
We provide expert guidance and insights on how to ensure that your communications become more pertinent, relevant, and to the point.
This core concept derives from the Latin adjective and adverb ad rem, meaning to be pertinent, relevant, to the point, or to the matter.
Effective communications are not about going viral every now and then; they’re about consistently strong messaging.
In this saturated cyberspace, where the continued expansion of social media platforms has made communications accessible to everyone, it is increasingly difficult to stand out, or to instantly appeal enough to the target audience, make them stop scrolling, and receive the intended message.
That is why communications that are ad rem, pertinent, and relevant will increase those chances, making messaging
more powerful,
more distinct,
more meaningful.
This approach has been applied by Rima, communications strategist and founder of Ad Rem Communications, for over 25 years of global communications work.
Her rich experience as a communicator has included an intersection of traditional marketing communications and qualitative research for major corporations, broadcast and print journalism for global mainstream media, research and analysis for one of the leading think tanks in the world, outreach and advocacy for international organizations, and copious amounts of writing in various publications and platforms.
Rima’s international exposure and her fluency in 5 languages add a multicultural dimension that is crucial for today’s communications universality. With first hand personal and professional experience in Europe, the US, and the Middle East, she advises on considerations and sensitivities of content, style, tone, and language around the world.
Ad Rem Communications is based in the heart of Europe, in Vienna - a cosmopolitan capital brimming with international energy and ranked as the world’s most livable city. While some customers may enjoy traveling to us, our trainings and other services are of course available anywhere our clients are based or wish to have them.
