• Ad Rem Advocacy and Outreach

    Advocating goals for intangibles, such as causes, public issues, and ideas, can range from raising awareness and triggering engagement, to requesting action. This training covers the sensitivities of advocacy and outreach.

A protester holds up a sign made of cardboard with a message in French

Communications on issues, causes, ideas and ideals, or for fund raising and calls to action, are the core of many non-profit organizations. Today, many businesses are also in the business of taking stances on issues of public interest; often, this is something that is expected of them.

With mass communication and the development of social media platforms, it has become easier to generate interest in issues that previously remained in the realm of traditional news outlets. On matters such as social justice, civil liberties, climate change, or policies affecting local and regional communities, people now look for statements or reactions not only from their political representatives, but also from the companies that provide their goods and services.

On issues deemed controversial by segments of society, it is important to know how to articulate a position - whether that be one of support, of opposition, or of walking a fine line in a gray area.

 

Advocacy is no longer a matter just for advocates; it has become expected of public figures and institutions, and of corporations the world over.

 

In advocacy and outreach types of communications, influencing and persuading play a large role, but because of the sheer volume of voices and messages most people are receiving each day, it is difficult for advocates to maintain the audience’s interest, let alone to lead them to action – such as signing a petition, voting, donating, or even sharing advocacy posts.

There are many challenges in creating a sustainable communications mix, knowing that limited opportunities for novelty are likely in the long term. Relevant messaging and inventive content that avoid repetition are needed, particularly for communications on issues that are difficult or painful to follow, and to which audiences may have become desensitized.

 
 
 

Explore other Ad Rem services:

Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms