• Ad Rem Content Creation

    This training focuses on creating output that your audience finds relevant and relatable, through different types of copy and content depending on the needs. It must always convey a message, and it must tell a story that pulls.

Every platform needs distinct and regular output, for which effective and to the point communications must be tailored with various tools.

This means your website, your social media accounts, your email communications, and even your verbal deliveries must be adapted to the different channels while ensuring your core message is consistent and feels relevant.

It is difficult to avoid repetition when the messaging and the product do not vary significantly over time. While jumping on trending themes is not the end-all solution, it is often a necessary part of content creation and dissemination, but creators must come up with more ways to keep feeding relevant content into the various platforms.

So how do you come up with ideas that generate valuable content and keep your message on point? How do you plan ahead for maintaining a communications flow during periods of low activity? How do you find ways to communicate ideas and items that have already been presented?

 

There is no magical solution to ensure that your intended audience is momentarily tempted to stop scrolling, and that it is led to engage.

There is, however, a set of skills and considerations that can be applied by anyone in charge of defining and designing the communications output. This includes the language and tone you use, the style you apply in both content and form, the visuals, the rhythm of your output, and numerous other factors that can make your content stand out.

This training will strengthen your focus on how to plan and execute your content creation, considering writing approaches and communication styles for different platforms, and covering the visual aspects of content and how to determine what works best - from social media posts and formal statements, to blogs and vlogs.

Explore other Ad Rem services:

Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms