• Ad Rem Maximum Impact Comms

    This training gives a good overview of strategic communications, an all-rounder that helps reconsider the bigger picture, solidify basics, and trigger creativity for the communications process in all its facets.

 

Think of communications as a set of steps, a staircase leading up to a level where all the elements can smoothly converge under an overarching message.

To be effective, communications need to follow a logical process, based on a well-defined strategy. Haphazard tactics and tips based only on mass social media trends are of no help if the communications foundation is not solid. Without context, and without sharpened skills, many communications fail.

Your team will go through the gamut of elements that contribute to understanding the communications process. It will cover considerations to make as messaging is being planned, from its core mission source to the formulation of the basic material to be delivered to a wide audience. It will take you through targeting, audience segmentation, brand strengthening, and positioning, with examples that are specific to your field and industry.

 

Great communications take work. They require subject competence and ground setting that simplistic “how to” lists cannot deliver.

 

Communicators in-the-making need to be comfortable with numerous forms of communication, whether written, oral, visual, or audiovisual, as they master how to plan content for a variety of platforms.

They must learn to consider all the elements that strengthen the message and consolidate engagement, as well as learn how to select the best style and tone for content that will be included in the maximum impact training, such as:

  • Social media posts

  • Blogs and vlogs

  • Press releases

  • Precision emails

  • Titles and subject lines

  • Pitches for engagement or action

An overview of basic public speaking considerations will also be covered, including speech preparation and speech giving, media interview basics, panel participation and discussions. This will also give pointers on visuals and physical presentation, whether in person or online. A more focused training or coaching on these important public speaking skills is also offered in our separate, dedicated Ad Rem Public Speaking.

A more focused training on these important content creation skills is also offered in the separate, dedicated Ad Rem Content Creation.

Explore other Ad Rem services:

Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms