• Ad Rem Copy and Content Writing

    This is a language-focused training that covers important aspects of writing and editing copy and content for all communications platforms.

 

If the messages you convey are to be well received, language is the most important factor to consider, and to master.

While it has always been important to write and speak concisely and correctly, this is even more of a necessity when so many are vying for the audience’s attention on crowded platforms.

There is an unnecessarily large number of spelling, grammar, and syntax mistakes that continue to proliferate on all forms of communications output; inevitably, this diminishes the strength of the message and diverts from the essence of a communication outreach.  

In language and linguistics, in style, grammar, or punctuation, your communication must guide your target audience and invite them to want more. These elements help support your credentials as respected, credible, proficient practitioners in your field. 

 

Copywriting excellence and relevance is what distinguishes you on all your platforms and modes of communication.

A close up of someone writing on a document with a pen

No matter the type of text or written passage, from title to conclusion, it must be correct and to the point.

Even video-focused communications need a solid copywriting base, in captions, subtitles, and intros and outros that contribute to the overall message.

For all the disciplines that fit under the larger communications umbrella, this training is a must because regardless of your field or industry, copywriting will always be an essential part of your communications process.

With this training, you go over the various types of content usually produced in any organization, including announcements, social media posts, campaigns, press releases, articles, statements, memos, and emails.

Explore other Ad Rem services:

Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms