• Ad Rem Global and Intercultural Communications

    There are many considerations to make when addressing a global audience. These include cultural specificities, regional customs, and social and political norms, all of which must be respected and understood for your message to be well received.

Communications for markets of different languages and cultures are not simply a matter of translation.

Even with English having become the world’s lingua franca, addressing global audiences has not precluded governments, corporations, and organizations from making basic mistakes that have touched many nerves.

So how do you avoid making the dreaded gaffe when addressing markets and cultures that are not yours? And what do you do if, despite your precautions and your best intentions, you still have inadvertently offended part of your target audience? You will need expert counsel, and a commitment to laying the groundwork smartly before engaging.

 
 

Culturally-informed communications require knowledge, diplomacy, and tact.

 

With consulting and training on intercultural communications, you can learn how to prepare to communicate with different audiences around the globe, and how to respond to potential unintended blunders that even multinational corporations have sometimes committed.

You will understand the complexities of versioning, how to avoid pitfalls of miscommunication and mistranslation, and how to deal with the challenges of staying on message while reaching new audiences in potential target markets.

 
 

Explore other Ad Rem services:

Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms