• Ad Rem Media Engagement

    If you are seeking media skills, with insights and tips on how to deliver better business, political, social, or cultural communications in a traditional and mainstream media setting, this is the perfect training for you.

For many communicators today, engagement with traditional and mainstream media is not part of the mix. However, speaking with the media, being interviewed, or trying to place a news item in broadcast or print media is a likely occurrence in the life of any corporation or organization.

These learned skills are equally useful for participants in panel discussions, debates, press conferences, and other types of events - whether they are live or pre-recorded, especially when there is a high likelihood that only short segments might be used in the final edit. That’s why every word, every nod, every gesture, and every silence matters.

 

Understanding how media functions is an important asset, because there are times a journalist, reporter, or narrator mindset can significantly enhance your communications level.

 

The best media trainings will thoroughly prepare you to deal and engage with media when facing a variety of circumstances. In addition to a solid communications background, it helps when your trainer has vast experience on both sides of the media, as a contributor and as a source, to cover issues such as:

  • Preparing for media events

  • Drafting and delivering relevant talking points

  • Speaking about sensitive or controversial issues

  • Responding to provocative questions

  • Becoming active, and pro-active, when in crisis management and reputation management mode

  • Issuing the types of press releases can be of interest to mainstream media

This training is also perfect in an executive, one-on-one coaching format, for senior positions and for spokespeople who must always be ready to take on media engagements.

Explore other Ad Rem services:

Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms