• Ad Rem Political Communications and Public Affairs

    For one of the most preponderant, and yet most difficult forms of communications, this training covers the complexities of the process, from messaging and talking points, to crisis and reputation management.

 
 

Political communications are tricky: don’t let your message miss the mark.

We are inundated with political messages on every platform. These increase in periods leading to elections in democratic countries, and in times of economic, political, and social turmoil everywhere.

While people are more easily receptive to political messaging from sources they trust, many messages fail to convince, and others even manage to anger intended audiences. Political gaffes are made repeatedly by even the most seasoned politicians and public figures; that includes elected or appointed officials, CEOs of corporations, actors, athletes, writers - anyone in the public eye, or with a following.

Sometimes, it is intended decisions or actions that trigger audiences; from a communications perspective, every consideration must be given before giving that statement or issuing that press release.

Nothing spreads faster than an ill-phrased tweet or a fumbled comment to a news outlet; increasingly, angry and mocking reactions go viral.

Be prepared to be in the spotlight.

 

Every political actor, on a local or global level, relies on a communications director and a team to prepare a wide range of output on policy and responses to events, to name but a couple.

So why are politicians, government officials and international civil servants sometimes so unprepared for reactions and repercussions to statements or comments they have made? Why are some so clumsy in responding to allegations or actions?

Training and practice can mitigate the risk of getting your message off track, and prepare you to skillfully assess the main considerations to make for political communications, relying partly on relatable examples of successful – and unsuccessful – communications from various renowned sources.

 
 

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Services Details Summary
Ad Rem Maximum Impact Comms

  • The training that reexamines fundamentals of successful communications

  • For established teams seeking to invigorate strategy, or for new teams establishing their comms plans

  • To gain a new strategic outlook for relevant communications in a changed global environment

Ad Rem Content Creation

  • The training that identifies content relevance and sourcing for better reach

  • For teams tasked with producing regular and varied output that fits long term comms goals

  • To help generate concepts, ideas, and habits that stimulate relevant content creation

Ad Rem Media Engagement

  • The training that introduces mainstream media coverage mechanisms and how to work with them

  • For teams that have limited experience with broadcast and print media

  • To incorporate communication strategies beyond social media platforms

Ad Rem Public Speaking

  • The training that prepares for confident and concise delivery of speeches, talks, or participation in panels

  • For spokespeople, presenters, panelists, speech writers, and those speaking to internal and external audiences

  • To help prepare relevant and memorable talking points and strong deliveries on any occasion

Ad Rem Copy and Content Writing

  • The training that emphasizes the importance of language, style, and tone

  • For communicators who want to improve their writing and editing skills in a communications setting

  • To improve linguistic and semantic proficiency and elevate written content

Ad Rem Advocacy and Outreach

  • The training that focuses on communicating ideas, causes, and intangibles

  • For teams working with NGOs, international organizations, CSR comms, and non-profit institutions

  • To learn specificities of persuasive communications that stimulate engagement

Ad Rem Political Communications and Public Affairs

  • The training that examines sensitivities of political and public affairs messaging

  • For teams and personalities communicating with the wider public

  • To provide additional acumen and insight on delicate political messages and calls to action

Ad Rem Global and Intercultural Communications

  • The sensitization training to explore communications within international parameters

  • For teams that seek to reach a diverse, multilingual, regional or global audience

  • To learn about approaches in creating relevant and appropriate content in different cultural contexts

Ad Rem One-on-One Express

  • The fast-track, rapid consultation for unexpected communication needs

  • For teams and senior executives who require immediate expert counsel on urging issues

  • To quickly chart a practical and suitable course of action with relevant and effective comms